SWOT Analysis in Marketing

Strength

Weaknesses

Opportunities

Threats

Marketing Research

Consume All Media

Find the Right Price

Product Development and Improvement

Identify Your Target Audience

Real Time Marketing

Dynamic Content

Engagement Builds Followers

Constant Readiness

The Time, the Place, the Media

Brand Management

Every Interaction Counts

Consistent Through all Media

Unique Qualities

Needs to be Actively Managed

Social Media (I)

You Are Building a Community

A Personal Touch

Brand Champions

Make it Easy to Share

Social Media (II)

Content is King

Blog and Interact

Webinars

Constant Monitoring

SEO Basics

Relevant and Original Content

Keywords

Value Proposition

Linking

Website Characteristics

SEO Optimization

Landing Page

Analytics

Mobile and Tablet Friendly

Capturing Leads

Lead Management and Generation

Give Something Away

Quality vs. Quantity

Capture Repeat Customers

Campaign Characteristics

Tailored for Your Audience

Use Powerful Words

The 4 W’s of a Campaign

Monitor and Tweak