The Basics of Social Media

Building Online Communities

User Created Content

Information Sharing

Communication Tools

Social Media Platforms

Types of Social Media

Social Networking

Photo Sharing

Video Sharing

Blogging

Interactive Media

Social Media Policy Elements

Adhering to Company Values

What Can and Cannot Be Shared

Nothing Offensive

Rules on Soliciting and Personal Posts

Legal and Ethic Specifications

Managing Your Policy

Make Your Policy a Living Document

Choosing an Information Officer

Updates and Revisions

Change Management

New Hire Orientation

Launching a Successful Strategy (I)

Setting Goals

Let Common Sense Guide You

Be Respectful

Consistent Image and Voice

Pause Before You Post

Launching a Successful Strategy (II)

Be Honest and Transparent

Stay Real

Proper Grammar and Spelling

Anger Posts

Avoid Criticizing the Competition

Safe Security Practices

Password Protection

Importance of Monitoring

Keep Information Confidential

Protecting Intellectual Property

Manage Your Privacy Settings

Benefits of Social Media

Increases Brand Awareness

Builds Customer Loyalty

Speed and Flexibility in Communication

Two Way Communications

Social Recruitment

The Pitfalls of Social Media

Cyberbullying

Group Think

Trolling

Permanent Posts

Digital Distractions

Listen to Your Customers

Tips for Listening

Value in Feedback

Increases Their Happiness

Improves Your Brand

Improves Product Development