What is Marketing?

What is a Market?

Marketing is Not Selling

Understanding Customer Needs

Defining Your Product or Service

Common Marketing Types (I)

Direct Marketing

Active Marketing

Incoming Marketing

Outgoing Marketing

Common Marketing Types (II)

Guerrilla Marketing

B2B Marketing

B2C Marketing

Promotional Marketing

The Marketing Mix

Product

Price

Promotion

Place

Communicating the Right Way

The Marketing Pitch

Sell Value, Not the Price

Fun and Entertaining is Powerful

Choosing the Right Media

Customer Communications

Give Your Customers a Voice

It’s Not About You, It’s About Them

Every Interaction Counts

Answer Questions Honestly

Marketing Goals

Brand Switching

Repeat Purchases

Brand Loyalty

Inform and Educate

The Marketing Funnel

Awareness

Interest

Desire

Action

Marketing Mistakes (I)

Not Taking Social Media Seriously

Not Having a USP

Cross Cultural and International Translations

Not Building a Relationship

Marketing Mistakes (II)

Not Having a Plan

Aiming at Everyone

Not Tracking Metrics

Not Listening to Your Customers